Reporting / Monitoring

Give meaning to your actions: track your performance reporting !

Before implementing the SEO strategy, we work closely with you to determine what needs to be measurable. The choice of performance indicators depends on your needs, the type of site (shop window, e-commerce) and the actions taken. 

Reporting enables you to track their evolution, evaluate the actions taken, and explain discrepancies, successes and failures.

What's more, it's on the basis of this monitoring that we can refine and readapt the action plan, and propose the implementation of new recommendations

 

Reporting for every SEO strategy

Implementing recommendations means tracking the impact of actions on site visibility.

Our agency takes charge of reporting, depending on the strategy deployed:

 

/ Natural referencing (SEO) reporting  

It is composed of all the indicators to be monitored in relation to the defined needs and objectives. There are KPIs related to traffic (visitors, pages per visit, bounce rate...), positioning (position of key expressions, evolution graph..), netlinking (number of backlinks, number of linking domains...) to indexing and conversions.

 

/ Reporting paid search engine (SEA) 

Just like SEO reporting, the data collected is inherent in the indicators defined jointly. It makes it possible to understand, impressions per clicks, goal conversions and measure the ROI of the campaign (cost  / profitability).

 

/ Reporting community management (SMO)

SMO reporting, reports on your activity and popularity on social networks. It contains data on the size of the community and its evolution (members, fans, followers...), on the volume of social interactions (comments, tweets, RT..), quality of interactions (positive, neutral, negative), number of posts ...

For more information our team is at your disposal > Contact