Visual identity: graphic representation of the identity of an entity expressing, through a graphic style specific to the company, the values, the activity and the ambitions of the latter.
Graphic charter: all the elements defining the visual identity of the entity, gathered in a booklet.
We are here in the Translation phase of the "Identify yourself" process. Beyond the graphic definition of your identity (logotype, graphic charter,...), this step represents the basis of your future communication. It defines who you are and what makes you unique.
Subsequently, in the expression of what you are, all your communication media (print and web) will be declined from the graphic charter defined with the agency.