Are these (logo, brochure, packaging, website...) consistent? Are they true to who you are? How do they express your positioning in the sector, and distinguish you from your competitors ?
All these questions need to be answered. The key is to root your communication in your core values, your core business, your culture, and to express these founding elements through all the components of your "discourse": colors, layout, words, illustrations…
This is how you can exist and be recognized in the "mental territory" of your contacts: customers, buyers, prospects, partners.
With this in mind, Ugocom offers a 3-step support process
Analyze
Translate
Express